Apra Carolinas Webinar:
From Ancestors to Assets: Unearthing Connections Through Genealogy and Prospect Research

Discover how genealogical research can enhance donor identification and relationship mapping. This session explores who should conduct this research, when it’s most useful, and how it intersects with prospect research. Learn what to look for, why it matters, and which tools can help you uncover and leverage family connections for strategic fundraising.

This session is free to everyone.

When: Tuesday, November 18th at 2PM EDT

Where: Zoom

Cost: FREE

About the Speaker:

Rachel Hammond is the donor research coordinator for the Moody Bible Institute of Chicago. Starting her career in advancement services at her alma mater, Hammond learned the importance of donor cultivation, retention, and engagement as a student caller, call center manager, and advancement intern. As a student caller, she raised funds for scholarships by establishing relationships with alumni and friends of the college, instilling in her a passion for cultivation. After one year of being a student caller and securing the largest gift during the spring giving season, she was promoted to be the student call center manager, where she assigned calling pools, trained students in the calling program, and mentored them as they finished out their college careers. Learning the value of retention in this role, Hammond strived to see her college colleagues succeed just as she did and continue the legacy of the student calling program.

As the advancement intern, Hammond harnessed her passion for engagement and development as she built the in-house calling program, implemented the student philanthropy association, and learned about each role in advancement services. This experience led her to the position she holds today at Moody, where she harnesses all the skills she learned at her alma mater, as well as the ability to uncover key wealth indicators and harness her research skills to find hidden gems in the CRM.

Hammond also has a passion for serving the APRA community! She is the secretary and Communications Chair for the APRA Indiana Board of Directors and the chair of Apra International's Education and Professional Development (EPD) committee. She loves giving back to the APRA community as they have poured into her for the past three years!