Virtual Fall Conference: Session 4

Building a Data-Driven Grateful Patient Program

Session Description

Staying in the hospital can be a life-changing experience. Maybe it was a kind word or a gentle smile, or perhaps it was the expert care you or a loved one received. Gifts from grateful patients help a healthcare organization achieve its mission while also honoring the medical team that provides remarkable care. Join Novant Health Foundation team member, Emily Glesias, as she shares how Novant has begun to take a strategic, data-driven approach to building a Grateful Patient Program from the ground up. She'll be discussing how her team collaborated with their internal patient information systems team to pull census data, identify key indicators, develop strategies to build a moves management pipeline within their CRM database for engagement tracking and, ultimately, determine when and how to best solicit a patient for a gift.

This session will be recorded and emailed to all registrants with any slides or other materials presented during the presentation. 

Speaker Bio

Moderated by: Dan Moody, Membership Chair for Apra Carolinas

Emily Glesias joined Novant Health Foundation in 2016 and has since held several roles within the Operations team; she currently oversees: gift administration and reporting, donor record management and prospect research and management. In her role, she loves fostering cross-functional team collaboration, diving head-first into big, complex projects and ensuring everyone has space to be both a dreamer and a doer. She graduated from Western Carolina University with a BA in English and spends all of her free time reading, spoiling her dog and traveling. She is currently the Communications board chair for Apra Carolinas.