Thank you to everyone who completed the 2019 membership survey. We received responses from 30% of our membership. The compiled information was reviewed and has provided some wonderful insights on how to best enhance the experience and engagement opportunities within the chapter.
Based on the results, we see that our chapter is comprised of both newcomers to the organization and seasoned veterans. As shown below, over 50% of the chapter has been a part of Apra Carolinas for three or more years. This mix has allowed members access to high quality content and peer learning that is central to the organization.
Almost all of our members’ responsibilities include prospect research and at least 50% include prospect management and data analytics. Additionally, the survey revealed that over 65% of the chapter is operating in small shops with less than 3 team members, of which 21% are in single team operations.
We also asked if members have attended our conferences; an overwhelming 88% of you have, with those not in attendance citing reasons like lack of professional development funding and no staffing coverage. This information highlights that while the in-person conferences are beneficial, it will be necessary to incorporate more virtual networking and webinar opportunities into the annual programming to bridge gaps in distance, budgets, and workload.
Suggested educational topics received from the survey will be explored for both upcoming conferences and future webinars. Topics submitted included the following:
- Data Analytics (Development and Application)
- Prospect Strategy and Pipeline Movement
- Tracking Metrics and Best Practices
- Prospect Identification Strategies/Challenges
- Proactive Research and Prioritization
- Influencing Change and Internal Culture Shifts
Finally, we asked what members value most and what they’d like for us to offer – and we loved your responses! Apra Carolinas members enjoy our networking and professional development opportunities, as well as access to a larger community and the sharing of ideas and experiences. Requests came in for more frequent programming/webinars, additional networking opportunities, and certification/training. We are currently exploring ways to collaborate with other professional organizations and other chapters to offer virtual networking and interesting webinars. Stay tuned for more details!
We are excited to better connect with members and continue to enhance the community of prospect professionals throughout the Carolinas. Thank you so much for your thoughtful responses, and we look forward to seeing you at an Apra Carolinas event soon!
